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Sep 27, 2011

Gucci 90th Anniversary celebrations begin with the opening of the Gucci Museo in Florence

Photo By Andrea Delbo / Gucci


A year of events in celebration of Gucci’s 90th anniversary began with the official public opening of the GUCCI MUSEO inside the historic Palazzo della Mercanzia located in Florence’s Piazza Signoria. A permanent exhibition from its rich and culturally significant archive, preserved and amplified throughout the years, will be juxtaposed with contemporary art installations supported by the Pinault Foundation. Anicon store, bookshop, caffè and gift shop complement the exhibition spaces to create a destination location for visitors.

The Gucci Museo is divided into different thematic rooms inspired by the House’s iconic motifs and symbols. The ground floor hosts the Gucci caffè, a meeting space that not only welcomes visitors into the museum, but also provides a new and attractive gathering place for Florentines and tourists alike. In the spirit of today’s connected age, visitors may take advantage of a social area for a coffee or to go online using the museum’s wireless network.

The permanent exhibition space begins on the ground floor, where the travel theme fills a large room with an exhibit of trunks, suitcases, accessories, and articles created for the international jet-set, whose custom helped to bring international acclaim to Gucci in the ‘50s, ‘60s and ‘70s.

It was in fact “Valigeria e Articoli da Viaggio” (suitcases and travel accessories) that defined Guccio Gucci’s first collections having himself been inspired by the luggage laden clientele arriving at London’s Savoy Hotel, where he found work as a porter in his earlier years.





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