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Sep 14, 2011

Sheraton Debuts Multimillion-Dollar Fitness Program in Asia


Weary travelers, fear not. Sheraton Hotels & Resorts has officially launched its Sheraton Fitness Program by Core Performance, the brand's new health and fitness program, in the Asia Pacific region.

The $120-million investment is designed to let guests use the strategies developed by trainers of professional athletes in order to tone up while on the road.

A slew of activities will take place across China, including Guangzhou, Beijing, Wenzhou, Hangzhou, Shunde and Shanghai. Sheraton Guangzhou Hotel kicks off a "vertical run" activity for 888 runners ("8" is a lucky number in China); Sheraton Shunde Hotel invites 288 participates to perform a mass "Wing-Chun" martial art performance at the hotel square; Sheraton Shanghai Hongkou will hold a swimming relay race; Sheraton Wenzhou Hotel will hold a walking "marathon" with 88 participants; and the Sheraton Hangzhou Wetland Park Resort, scheduled to debut in November, will present a cycling event with 88 cyclists.

The Sheraton Fitness program uses a holistic approach, incorporating mindset, nutrition, movement and recovery. Guests will have access to first-class gyms with time-efficient training programs, such as 20- to 30-minute "themed" workouts.

Guests can also request a complimentary "workout in a bag," which includes workout cards, mat, foam rolls, resistance bands and a massage stick, which will be delivered in-room.

Learn how to optimize your performance at Sheraton's FIT Meetings, a concept that includes breathing techniques and customizable grow workout options. This program is available at Sheraton Shunde Hotel, Sheraton Shanghai Hongkou Hotel and Sheraton Sanya Resort.

Finally, guests can access SHeraton Fitness online at Sheratonfitness.com, which features online training programs created by Core Performance and health/nutrition tips.

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