Image : pul.se
Interbrand released its list of the world's top 100 brands today ranking each company on how much its brand is worth.
Unsurprisingly, the U.S. dominated the top ten with Europe lagging behind a little. There's no shame in that; it's not easy to compete with Ronald McDonald when English isn't even your first language.
In fact, the top European brand on the list came in at only number 12.
That being said, some European brands did make it in to the top 100. Overall 37 of the included brands were from the continent, spanning a range of industries from automobiles to apparel.( SOURCE: Interbrand )
Here to see Europe's most valuable brands
#20 Hermes, France
Image: scarlettgreen via Flickr
#19 Adidas, Germany
Image : jobsbump
Overall rank: 60
Brand value ($m): 6,154
Percentage change in brand value from 2010: 12 percent
2010 rank: 62
#18 Audi, Germany
Image: Alex C Jones via Flickr
Overall rank: 59
Brand value ($m): 6,171
Percentage change in brand value from 2010: 13 percent
2010 rank: 63
#17 Nestle, Switzerland
Image: dnguy3n via Flickr
Overall rank: 55
Brand value ($m): 6,613
Percentage change in brand value from 2010: 1 percent.
2010 rank: 57
#16 AXA, France
Overall rank: 53
Brand value ($m): 6,694
Percentage change in brand value from 2010: 0 percent
2010 rank: 56
#15 Danone, France
Overall rank: 52
Brand value ($m): 6,936
Percentage change in brand value from 2010: 9 percent
2010 rank: 58
#14 Volkswagen, Germany
Image : bighaber
Overall rank: 47
Brand value ($m): 7,857
Percentage change in brand value from 2010: 14 percent
2010 rank: 53
#13 Siemens, Germany
Image : greenenergyforearth
Overall rank: 46
Brand value: 7,900
Percentage change in brand value from 2010: 8 percent
2010 rank: 49
#12 Zara, Spain
Image : thomas mayer_archive
Overall rank: 44
Brand value ($m): 8,065
Percentage change in brand value from 2010: 8 percent
2010 rank: 48
#11 L'Oreal, France
Image : Foxtongue via Flickr
Overall rank: 40
Brand value ($m): 8,699
Percentage change in brand value from 2010: 9 percent
2010 rank: 45
#10 Gucci, Italy
Image : barbagallo
Overall rank: 39
Brand value ($m): 8,763
Percentage change in brand value from 2010: 5 percent
2010 rank: 44
#9 HSBC, United Kingdom
Image : publicinterests.instablogs
Overall rank: 32
Brand value ($m): 11,792
Percentage change in brand value from 2010: 2 percent
2010 rank: 32
# 8 Ikea, Sweden
Image: OiMax via Flickr
Overall rank: 31
Brand value ($m): 11,863
Percentage change in brand value from 2010: -5 percent.
2010 rank: 28
#7 Nescafe, Switzerland
Image : ibtimes
Overall rank: 30
Brand value ($m): 12,155
Percentage change in brand value from 2010: -5 percent
2010 rank: 27
#6 SAP, Germany
Image : whatsonningbo
Overall rank: 24
Brand value ($m): 14,542
Percentage change in brand value from 2010: 14 percent
2010 rank: 26
#5 H&M, Sweden
Image : thomasmayerarchive.de
Overall rank: 21
Brand value ($m): 16,459
Percentage change in brand value from 2010: 2 percent
2010 rank: 21
# 4 Louis Vuitton, France
Image : zoetnet via Flickr
Overall rank: 18
Brand value ($m): 23,172
Percentage change in brand value from 2010: 6 percent
2010 rank: 16
# 3 BMW, Germany
Image : veryfatoldman
Overall rank: 15
Brand value ($m): 24,554
Percentage change in brand value from 2010: 10 percent
2010 rank: 15
#2 Nokia, Finland
Image : sixrevisions.info
Overall rank: 14
Brand value ($m): 25,071
Percentage change in brand value from 2010: -15 percent
2010 rank: 8
And in at #1...Mercedes, Germany
Image : pul.se
Overall rank: 12
Brand value ($m): 27,445
Percentage change in brand value from 2010: 9 percent
2010 rank: 12
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