GOLDEN CHOICE by Lux Creative International: Social media users love luxury cars, really love Audi, according to Amplicate

Nov 12, 2011

Social media users love luxury cars, really love Audi, according to Amplicate

Image : quattroholic

US. Social media users posted many more positive opinions than negative about Audi and other luxury car brands over the last 12 months, according to a new social media analytics report from Amplicate.

The report found that 85% of all opinions on social media about Audi were positive over the last 12 months, while 77% of all opinions on luxury car brands were positive.

Only German rival Mercedes-Benz was more loved on social media than Audi: 86% of opinions on Mercedes were positive in the 12 months.

Social media users had almost nothing bad to say about Audi, expressing particular enthusiasm for the Audi driving experience and the company’s commercials. Only Audi drivers bothered consumers enough to make them say something bad about the German auto manufacturer on Twitter and Facebook.

Ferrari, surprisingly, was the most hated luxury car brand on social media over the 12 months, with only 54% of opinions showing love for the Italian icon, although that had more to do with dissatisfaction with the Ferrari Formula One team and its drivers than unhappiness with their super-fast sports cars.

Amplicate’s new report ‘Public Opinion on Audi and Luxury Car Brands on Social Media’ reveals that the average social media user who posted an opinion on luxury car brands had over 500 friends or followers in the last 12 months and that fans of luxury cars were far more influential than haters of luxury cars.

Amplicate’s new report is one of its new company focus social analytics reports. These reports explain what people have been saying, when and where they are saying it and why.

Amplicate tracks and analyses opinions on any topic posted on social media. It currently tracks over 160 million opinions from over 30 million people. Amplicate has been featured in TechCrunch and its data has been used by the Daily Telegraph and CNN among others.

The other Reference DATA by July 2011

Image : oneighturbo

Audi enthusiast are very passionate and more inclined to share etc. Over 200 million Facebook users were analyzed with Audi’s being most engaged.

A new study shows that Audi has the most engaged fans on Facebook, even besting the likes of pop stars Justin Bieber and Lady Gaga, among others. In addition, most status updates by brands get 50% of their “Likes” within the first hour and 20 minutes of being published.

Visibli analyzed more than 200 million Facebook users in February and March and tracked their engagement across various Fan Pages. Looking at the data, Audi was found to have the most-engaged fans out there — at least among pages with more than 100,000 “Likes.” For each status update, the automaker got more than 225 “Likes” per 100,000 fans, which bested even Justin Bieber and Lady Gaga.

It’s not clear why Audi’s Page scored so high although the brand is currently Like-gating a video and may have Like-gated other media to increase such engagement. Saif Ajani, CEO and co-founder of Visibli, says he doesn’t know why Audi came off so well. “We’re trying to find out ourselves,” he says. An Audi rep says he hasn’t seen the study and is declining comment for the moment. The only other brand on the list was American Airlines.

Image : Drpixel.be

The study also revealed that, for brands and media companies, more fans leads to less overall engagement, but for artists, the opposite is true. On average, artists get 92 “Likes” per post, which is almost twice what brands and media companies get. On the other hand, media organizations get more comments per post (43 is the average) than artists (17) or brands (9). Ajani speculates that fans of artists might be more likely to have friends who are into similar music. “If you like John Legend and I see that, I might jump on [to the conversation] as well,” Ajani says. “If you like a CNN article, I might be less inclined.”

Finally, the study found shelf-life of a status update seems to be about a day. Within the first seven hours, a Facebook post gets about 80% of all the “Likes” it’s going to get. By 22 hours, it’s gotten 95% of all its “Likes.” That, at least, is better than the lifespan of a tweet. According to a recent study by Sysomos, 96.9% of replies to a tweet happen in the first hour.

Visibili’s report comes after Buddy Media recently looked at best practices in Facebook staus updates and discovered that posts on Thursdays and Fridays performed best, and posts of 80 characters or less got 27% more engagement than those that were more than 80 characters.